Studies on Philippine products with big market potential in European Free Trade Association (EFTA) countries — Iceland, Liechtenstein, Norway, and Switzerland—were recently launched by the Swiss Import Promotion Programme.
Agricultural products in the Philippines with export opportunities in EFTA and other European countries include value-added textiles, natural ingredients, and processed food.
In partnership with the Department of Trade and Industry (DTI), SIPPO’s market study aims to promote exports of these agricultural products and also to harness the potential of the free trade agreement (FTA) between the Philippines and EFTA.
Market study for value-added textiles identified silk, abaca, banana, and pineapple fibers to have potential in EFTA and larger European markets.
“Fabric is the most traded item… It can be a potentially interesting segment as long as the Filipino suppliers are able to meet international silk fabric buyers’ increasingly demanding requirements in terms of creativity, quality, social, and environmental compliance and, of course, prices,” the SIPPO study said.
But Filipino suppliers have to compete with existing suppliers from China, Italy, and France that dominate world exports of silk woven fabrics.