BalikBayani République | By Tony Alabastro
Global Halal food market, driven by increasing consumer expenditure, is expected to grow US$624.52 billion during 2020-2024, according to Technavio’s market research analysis.
“Philippines has barely scratched the surface of the US$3.3 trillion global Halal market. Many tourists skip visiting Philippines because there are few places where they can eat (Halal),” says Trade Secretary Ramon Lopez.
Bruneian Ardy bin Haji Abdul Momin runs since 2018 a Halal restaurant in Sampaloc’s university belt. He sells Brunei nasi katok (knock rice): marinated deep fried chicken with sambal (chili paste) and rice; nasi lemak beef rendang; roti (round flatbread); ayam mera (red chicken) and teh tarik (pulled tea).
Ardy shares his experiences offering Halal cuisine at Bay 91 Cafe Manila during webinar Philippine Embassy in Brunei organizes with the Department of Trade and Industry and Brunei’s Ministry of Finance and Economy.
Halal is an Arabic word meaning lawful or permitted products Muslims can consume.
Before Covid19, the global Muslim travel market is expected to reach $220 billion, which will eventually grow to $300 billion by 2026, according to Global Muslim Travel Index 2018 by CrescentRating and Mastercard.
“Robust connections on Halal impact profoundly on Brunei-Indonesia-Malaysia-Philippines East Asia Growth Area (BIMP-EAGA),” says Ambas-sador Christopher Montero.
He highlights Halal industry development in promoting BIMP-EAGA peace; Bangsamoro Autonomous Region of Muslim Mindanao’s development.
“This is a critical component towards sustaining the peace process gains in Mindanao,” Montero says. He cites Brunei Government International Monitoring Team’s participation in Cotabato monitoring peace implementation between Philippine government and Moro Islamic Liberation Front in Moro conflict
“Economic collaboration will help societies, businesses and communities from the adverse impact of Covid19,,” says Brunei Ministry of Finance and Economy Permanent Secretary (Industry) Pengiran Hajah Zety Sufina binti Pengiran Dato Paduka Haji Sani.
“Bilateral cooperation can turn Brunei and Philippines into global Halal industry leaders and joint Halal hub. Potential value chains can bring positive progress in each economy and BIMP-EAGA,” she says.
Implementation of Memorandum of Understanding on Halal cooperation between Philippines and Brunei is moving in mutual Halal standards recognition, science and technology, Islamic banking and finance, and Syariah-compliant governance, says Trade Undersecretary Abdulgani Macatoma.
ZAMBOECOZONE, the only Philippine Freeport in Visayas and Mindanao, can become a BIMP-EAGA Halal products hub, says Chairman and Administrator Raul Regondola. Its Asian Halal Center offers tax holidays and tax ceilings to international locators.
“Brunei Darussalam BIMP-EAGA Business Council has signed a strategic alliance agreement with Reefer Express Lines (Philippines) to develop linkages among BIMP-EAGA ports and improve logistics movements,” says Deputy Chairman Captain (Rtd). Zairean bin Pehin Datu Kerma Setia Major (Rtd) Dato Seri Laila Jada Mohd Don.
“Best technologies for Halal detection are highly sensitive, specific and fast,” says Dr. Nur Thawi Salihahj bin Haji Mohd Salleh from University Is-lam Sultan Sharif Ali.
Agriculture Undersecretary Zamzamin Ampatuan presents priorities in 10-Year Halal Food production in poultry, livestock and aquaculture, and incentives for Asean market.