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Looking beyond the image

Republika

CHINA CONSTRUCTS | Louise Nichole Logarta

As elections are just around the corner, candidates, particularly those for the highest office, are already laying down the foundations for their campaign.


The slate of candidates running in the 2022 polls is highly controversial. Needless to say, politics is a highly divisive issue for the public. Colors have never had more meaning than they do in Philippine politics. Those supportive of the Liberal Party are derisively called ‘dilawans’ (which is likely why party chair and presidential bid Vice President Leni Robredo chose to distance herself by attaching her image to the color pink). Green is President Duterte’s official color, while some have said red is the campaign color chosen by Bongbong Marcos.


It can be really hard to choose the right candidate, especially if your opinions are colored by the views of people you are close to, people you look up to as well as your own values.


Although you may already have an idea about whom you are going to vote for, it can be really easy to reduce candidates to just an image.


When one thinks of Isko Moreno, his ‘laki sa hirap’ Tondo boy image comes to mind. It’s not hard to see that this appeals very much to the masses. Leni Robredo is attached to a motherly image as well as to the memory of her husband, Jesse, who was most known for his ‘tsinelas’ leadership as mayor of Naga City. Bongbong Marcos, meanwhile, is shadowed by the memory of his dictator father, former President Ferdinand Marcos. Another prexy bid, Sen. Manny Pacquiao, will always have his formidable boxing champ image, which has brought the Filipino nation pride.


These images alone are not enough to base your vote on. Learn about their platforms. What do they plan to focus on if elected? If anything, do they have any proof of working towards these goals in their past (or present) political career? How do they plan to enforce their platforms? More than that, how will they sustain it? What values do they espouse?


The bottom line is: ask the real questions, ask the hard questions. Only then can you make a truly informed decision for your vote.


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