AS IT STANDS | Roman Floresca
Let’s have some coconuts, so goes the lyrics of a famous song. Yes, it’s that time of the year when coconuts and most coconut products are on display in some of the country’s biggest shopping malls.
But this year it’s a bit different. Because of the threat of the pandemic, there was not much display on malls and other areas where they used to have them. This time you have to be content with having these things virtual. Even the so-called seminars have to be conducted in webinars.
Well, everything changes and what we can do is take it all in stride. Like the call for more investments by Philippine Coconut Authority (PCA) Chairman Benjamin R. Madrigal Jr. He invited businessmen to invest in the coconut sector and said the coconut industry sees opportunities and favorable developments happening in the next few years.
He said the PCA has launched the Coconut Farmers and Industry Roadmap. “This roadmap will provide the general direction for farmers’ welfare and industry development towards sustainable and equitable gains, especially for the benefit of the smallholder coconut farmers and micro, small and medium enterprises (MSMEs),” he added.
In this year’s coconut week celebration, PCA held a two-day investment forum to promote coconut and on possible investment prospects opened up by new technologies that are ready for commercialization. International and local buyers have also been invited for business-to-business matching sessions with the local suppliers providing opportunity for farmer organizations to bring the Philippine coconut products to the global market.
“With this forum, we will link our farmer organizations to investment and business opportunities elevating them to become coconut farmer-entrepreneurs or “cocopreneurs,” Madrigal said.
The public has been invited to attend the “CocoKwentuhan sa Negosyo” webinar series which highlights the important role of partnership and convergence among coconut farmer organizations, LGUs, private sector, organized industry, and other stakeholders.
Agriculture Secretary William D. Dar said coconut continues to be a major agricultural export commodity in the country. “Let’s continue working together, to reach tangible and sustainable results as producers and consumers of coconut products. As we continue to nurture this industry, we strive to innovate and work together as one in order to achieve economic prosperity, particularly among the coconut farming communities,” he said.
We hear such words every year or whenever there are celebrations such as these. Well, let’s keep our fingers crossed and hope that this time around the big words will somehow bear some fruit.