Homegrown restaurant brand Jollibee is further expanding its reach to local European customers by growing to 50 stores in that continent in the next five years.
Jollibee reported that 70 percent o its customers in its latest UK stores are now locals.
The restaurant chain will open this year its Europe flagship location in Leicester Square, London.
This will be followed by seven other store openings, including its first stores in Scotland in Edinburgh, its first in Wales in Cardiff, and its first in Spain in Madrid.
This came on the heels of its successful Rome, Liverpool, and Leicester City openings in 2020, which opened to much fanfare despite the pandemic.
“The Jollibee Group is dedicated to growing the Jollibee brand in the UK and across Europe. Investing 50 million euros demonstrates our commitment to become a major player in the European quick-service industry,” Dennis Flores, Jollibee Group regional business head for Europe, Middle East, Asia, and Australia.
“The pandemic may have been a setback, but it will not deter us from pursuing our vision for Jollibee in the UK and the rest of Europe,” Flores added.