The Jollibee Group is set to expand Vietnam’s pho chain brand with a target 100 store openings in the Philippines.
Three new stores are opening this year to signal the start of the group’s campaign to turn PHO24 a leading global food chain.
The first opening in 2021 is scheduled next month and will be located at the Jollibee Tower in Ortigas Center, Pasig City.
“We are looking forward to the new store openings of PHO24 this year as part of plans for the long-term strategic growth of the Jollibee Group,” Joseph Tanbuntiong, Jollibee Group Country Business Group Head for the Philippines, said.
Tanbuntiong said the company is also developing the brand’s own delivery platform to cater to the increasing demand and to reach new customers, and will be launching new products.
“We have seen the growing love of Filipinos for authentic Vietnamese cuisine, and PHO24’s expansion in the Philippines provides Filipino foodies with distinctly different pho meals that are both tasty and nutritious,” he added.
Despite the challenges of the coronavirus disease 2019 (Covid-19) pandemic, PHO24 achieved significant milestones in 2020.
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