Footwear brand FitFlop officially closed down all their Philippine stores last June 30. Founded in 2007, the international brand gained popularity due to its unique design. Their style direction considered comfort as an ultimate priority, with shoes being engineered “to promote optimal body alignment”.
Their midsoles were ergonomically-engineered Microwobbleboard and Biomimetix. In this way, they were able to provide shoes for all occasions that were branded as energizing and fun. The idea was to distribute body weight as evenly as possible. Each midsole varied depending on the silhouette.
Their closure of their Philippine stores was announced through a post on their official Facebook page. Part of the statement read that they “are eternally grateful for all the love and support” from loyal fans, hoping their products brought joy and comfort in return.
Before they went offline and closed shop for good, they went on a huge sale with all their styles going for P1,999 and below until the final day.