In line with their redesign announced last September, Facebook Messenger’s newest feature, Vanish mode, has been rolled out.
This mode allows texts, pictures, voice notes, emojis and stickers to disappear immediately after the receiver has viewed them and the chat window is closed. This Snapchat-inspired feature is also present on image-centric Instagram’s messaging.
Last year, Facebook chief Mark Zuckerberg declared that they would be focusing more on a more private platform rather than a public one, specifically, encrypted messaging and groups. Facebook’s official statement said that they are willing to be forbidden in countries that do not allow them to operate due to this.
In the same statement, Zuckerberg said: “As I think about the future of internet, I believe a privacy-focused communications platform will become even more important than today’s open platforms. Today we already see that private messaging, ephemeral stories and small groups are by far the fastest-growing areas of online communication.”
This is in stark contrast with the controversies that surrounded the social media giant from the Cambridge Analytica scandal that broke out in 2018 to the more recent issue where Facebook collected personal data and allowed brands to sell advertising against it.
He added: “I believe the future of communications will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure and their messages and content won’t stick around forever.”