K-pop sensation BTS is officially Smart Communications’ endorser.
The news was revealed via a video announcement from the telco network featuring the boy band’s six members, RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. The video ended on a celebratory note, as they are “looking forward to great things!”
Smart’s new endorser had long since been the object of speculation. The telco also did not disclose the group’s talent fee.
BTS, known the world over for chart-topping hits and larger-than-life performances, has also been noted for their positive influence with campaigns such as LOVE MYSELF and the United Nations “Speak Yourself” speech, which gained them millions of fans, collectively called ARMY.
The group had been nominated at the 63rd Grammy Awards for Best Pop Duo/Group Performance and had won various prestigious awards such as the Billboard Music Awards, American Music Awards and MTV Video Music Awards. They have also earned the distinction of being among TIME 100: The Most Influential People of 2019.