TAGUIG CITY—A few select buyers who were able to get themselves a pair of the coveted Air Jordan 4 ‘Manila’ edition—a Philippines-inspired pair of Jordan Brand basketball shoes—found themselves having to wear the shoes upon purchase.
The lucky few did so at the launch of the country’s first Jordan Brand store in Taguig, last week. Only 150 pairs were available and those who were able to buy underwent an online raffle to get a chance.
The move was made to prevent others from reselling the shoes at astronomical prices or else claim that the pair was “deadstock”—shoe-speak for brand-new and never been worn.
Despite this, online reselling platform StockX.com carries a number of the this particular colorway being sold at $9,000 (P432,000) at least.
Philippine Basketball Association star Kiefer Ravena was seen wearing the rare pair even before the store launched it and was even criticized by some social media users, before he explained that he was asked to wear them.
The ‘Manila’ pair is mostly colored green, in a nod to the country’s tropical islands, while the outsoles bore the colors blue, red and yellow.