A new international marketing campaign which highlights five key investment priority sectors was recently launched by the Department of Trade and industry (DTI).
The “Make It Happen in the Philippines”, according to DTI, is a unified, country-wide, and multi-sector investment campaign that aims to attract foreign investors to look into opportunities in aerospace, automotive, copper, information technology and business process management (IT-BPM), and electronics sectors.
“The country’s new investment promotion brand, Make it Happen in the Philippines, is more than just a brand or a tagline. It speaks of who we are as Filipinos and as a government. It highlights our genuine Filipino trait of resilience and ‘make it work’ mindset that exudes strength and adaptability even in times of adversity,” DTI Secretary Ramon Lopez said.
He added the campaign is also a “promise” to Filipinos that the country will build back better amid the global health and economic crisis.